About us

At Well Chained, we are committed to revolutionizing supply chain management and delivering solutions that empower businesses to thrive in an increasingly competitive global market. Our journey is grounded in a wealth of experience in supply chain management, banking and finance, and marketing, making us a versatile partner for businesses seeking comprehensive outsourcing solutions.

A Legacy of Excellence

Our team has had the privilege of working with some leading companies across Europe and the Middle East, managing complex projects that drive operational efficiency and business growth. This diverse regional exposure equips us with a deep understanding of the global marketplace, enabling us to tailor our services to meet varied industry needs.

University of Sheffield

The foundation of our expertise is rooted in academic excellence. Our Co-founders are proud alumni of the University of Sheffield, a prestigious UK-based institution renowned for its rigorous programs and emphasis on practical, real-world application. 

Our Vision

At Well Chained, we aim to be more than a service provider—we strive to be a strategic partner in your business’s success. By combining our expertise, international experience, and commitment to excellence, we act in the same way as your internal department to meet and exceed expectations.

Our Founders

Rajko Ranitović

Co-founder | Supply Chain and Operations Leader

Experienced supply chain and operations professional with end-to-end expertise across industries, including FMCG (Procter & Gamble, Mars, Mondelez), retail, e-commerce, and manufacturing (fresh food, cigarettes, building materials). Skilled in SAP implementation as a process owner for MM, SD, PP, EWM, and TM/EM modules, with a proven track record in Serbia and the UAE.

Linkedin

Saša Đunisijević

Co-founder at Well Chained | Supply Chain Outsourcing

Experienced manager with over 20 years of leadership roles in prominent international companies. Academically grounded with a finance degree from Sheffield University (UK) and certified in digital marketing through DIMAQ. Possesses deep expertise in banking, finance, marketing, sales, and entrepreneurship, delivering strategic solutions and driving business growth across industries.

Linkedin

Our Team

Pavle Ivanović

Project Manager at Well Chained | Supply Chain Outsourcing

Linkedin

Zoran Galić

Procurement Coordinator at Well Chained | Supply Chain Outsourcing

Linkedin

Branimir Cukić

Supply Chain Coordinator at Well Chained | Supply Chain Outsourcing

Linkedin

Ivan Jelić

Supply Chain Analyst at Well Chained | Supply Chain Outsourcing

Linkedin

Jovan Vujović

Demand Planner at Well Chained | Supply Chain Outsourcing

Linkedin

Petar Drobnjak

Production Specialists at Well Chained | Supply Chain Outsourcing

Linkedin

Ljubomir Ješić

Supply Chain Coordinator at Well Chained | Supply Chain 

Linkedin

Jelica Madžarević

Production Management at Well Chained | Supply Chain Outsourcing 

Linkedin