About us
At Well Chained, we are committed to revolutionizing supply chain management and delivering solutions that empower businesses to thrive in an increasingly competitive global market. Our journey is grounded in a wealth of experience in supply chain management, banking and finance, and marketing, making us a versatile partner for businesses seeking comprehensive outsourcing solutions.
A Legacy of Excellence
Our team has had the privilege of working with some leading companies across Europe and the Middle East, managing complex projects that drive operational efficiency and business growth. This diverse regional exposure equips us with a deep understanding of the global marketplace, enabling us to tailor our services to meet varied industry needs.
University of Sheffield
The foundation of our expertise is rooted in academic excellence. Our Co-founders are proud alumni of the University of Sheffield, a prestigious UK-based institution renowned for its rigorous programs and emphasis on practical, real-world application.
Our Vision
At Well Chained, we aim to be more than a service provider—we strive to be a strategic partner in your business’s success. By combining our expertise, international experience, and commitment to excellence, we act in the same way as your internal department to meet and exceed expectations.
Our Founders

Rajko Ranitović
Co-founder | Supply Chain and Operations Leader
Experienced supply chain and operations professional with end-to-end expertise across industries, including FMCG (Procter & Gamble, Mars, Mondelez), retail, e-commerce, and manufacturing (fresh food, cigarettes, building materials). Skilled in SAP implementation as a process owner for MM, SD, PP, EWM, and TM/EM modules, with a proven track record in Serbia and the UAE.

Saša Đunisijević
Co-founder at Well Chained | Supply Chain Outsourcing
Experienced manager with over 20 years of leadership roles in prominent international companies. Academically grounded with a finance degree from Sheffield University (UK) and certified in digital marketing through DIMAQ. Possesses deep expertise in banking, finance, marketing, sales, and entrepreneurship, delivering strategic solutions and driving business growth across industries.







